Marketing fundamentals
- Marketing strategy and target audiences
- Consumer psychology in Curaçao
- Branding and positioning
- Practice: a marketing plan for a real client
Duration12 months
Schedule3 dagen per week, 09:00 – 14:00
Start11 January 2027
PriceXCG 250 per month
70% practice, 30% theory
Learn the theory you need and apply it to a real project that same week. Here is what a typical week looks like.
70%practiceClient projects, content, campaigns, internship
30%theoryClasses and workshops
Practice, 10.5 hoursTheory, 4.5 hoursFree: work, a part-time job or your own project
What you do each quarter
Content creation
- Photography and video using phones and cameras
- Copywriting for social media
- Graphic design in Canva
- Practice: a content calendar and campaign
Digital ads & data
- Facebook and Instagram advertising
- Google Ads and SEO
- Email marketing and remarketing
- Practice: running and measuring a campaign
Internship & portfolio
- Internship at a business in Curaçao
- Portfolio and LinkedIn profile
- Job application training
- Final presentation to employers
Who is the year programme for?
Gap year
You have finished school and want to discover what suits you. After a year, you will have work experience and a portfolio.
Job seeker
You want to learn skills that businesses need, with an internship that could lead to a job.
Career change
You are already working and want to move into marketing or communication.
Entrepreneur
You want to promote your own business without hiring an agency.
Fees
Pay monthly or pay in full with a discount. Your employer can also pay for your programme.
What you gain after one year
Creative College certificateA portfolio of real campaignsBusiness internship experienceGuidance towards employment or your own business
Questions about the year programme
Do I need a diploma?
No previous qualifications are required. At the introductory meeting, we discuss your motivation and interest in media, design or marketing.
Can I work alongside the programme?
Yes. Classes take place three days a week until 14:00. Other days and afternoons are free for work or a part-time job.
Do I need a laptop or camera?
A laptop is useful. If you do not have one, you can use Creative College’s equipment during classes.
How does the internship work?
In the fourth quarter, you complete an internship at a business in Curaçao. We help you find a placement that suits you.
Can I continue studying afterwards?
Yes. Your portfolio and certificate can help you continue your education, find a job or start your own business.